The aim of the Healthy Footwear Guide is to:

1. Help people to recognise the key features of footwear that will most likely offer a healthy and comfortable fit

2. Encourage companies to manufacture shoes with these key features

3. Encourage companies to join the Healthy Footwear Guide and actively promote footwear with these key features

4. Help people find shoe stores that can advise on the correct fit of this footwear

5. Offer advice to people who cannot get to a shoe store on the key fitting properties to look for when trying Healthy Footwear Guide recommended footwear